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Testimonials

  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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Yelp

  • Ania K. Las Vegas, NV
     09/21/14

    The location is a tad scary especially in the evenings as we've been hit up for money several times. Obviously that's the part I hate. As for the custard itself, it's always great. It tastes like it's made with quality ingredients & I've never had an...

  • Chris G. Las Vegas, NV
     09/14/14

    Las Vegas institution! My family has been here since the early seventies and all have been going here since it opened. There are many great ice cream places, some that I have reviewed, but my heart still belongs to Luv-it. Hate he drive to it, locati...

  • Erin G. Las Vegas, NV
     08/25/14

    Honestly, I grew up in Las Vegas, and I've been going to Luv-It's my whole life. The custard is phenomenal, and I've lived all over the country so I feel confident in the quality. I'm often met with neighsayers from other areas, but they always chang...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm