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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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  • Mindy M. Las Vegas, NV

    My family and I have known about this Las Vegas treasure for years!  We would always get treated for this on 4th of July and throughout the entire year.  I love the Desert with that crumbly topping (tastes like the inside of a Butterfinger bar) wit...

  • Barbie S. Las Vegas, NV

    This is one of my favorite places to go in the summer. The custard is rich like ice cream but smooth. They have a ton of "sundae" options.  There are featured flavors each day. My favorite is the Banana Split and the Western. There is no where to si...

  • Tim L. Las Vegas, NV

    Luv-It is the best dessert in town.  Flavors change daily, so you can always mix up your sugar fix.  Whether you just want a cup, a cone, or get fancy with one of the sundae options....I'd go for the Western, it hits the spot every time. Peanut But...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm