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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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  • Gina K. Atascadero, CA

    A friend recommended trying out this place while we were visiting. I had rocky road and my husband had cookies and cream. Even though we did not order anything fancy it was very good and I would definitely go here again. You just can't beat fresh ing...

  • EG F. North Las Vegas, NV

    Been in Vegas for 6 years and I just found Luv-It !??  It's a small little shack that's along Las Vegas Blvd, close to the Little White Wedding Chapel.  So.... this is what frozen custard is supposed to taste like (Last frozen custard I tried was f...

  • Michael C. Northwest, Las Vegas, NV

    Butter crunch sundae is where it's at!!! We got there first when it opened at one on Sunday. By the time our orders came up, the line was very long. I usually just get plain custard with no toppings, but this time tried the Butter Crunch. It's amazin...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm