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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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  • Erin G. Las Vegas, NV

    Honestly, I grew up in Las Vegas, and I've been going to Luv-It's my whole life. The custard is phenomenal, and I've lived all over the country so I feel confident in the quality. I'm often met with neighsayers from other areas, but they always chang...

  • Gin W. Las Vegas, NV

    Been coming here with my dad since I was a kid.  Dad no longer comes but he is still with me. The frozen custard is as smooth and creamy and delicious as I rememeber it.  Now if I can only catch them when they make the Banana version.   Girlfriend...

  • Emily T. Las Vegas, NV

    Thanks Sharon! I had the luv-it sundae. It was so good! Good sized portion and I really liked the contrast of the sweet with the salted toasted nuts. The custard had a great creamy, rich scoopable texture and was just the right temperature. My only w...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm