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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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  • Brittian Ilana L. Henderson, NV

    I've always loved sweets and this custard place is the best I've had! I go here all the time now and I've always had a great experience! Some times I get seconds:) my favorite is the scotch Jimmie treat with marshmallow and pecans added !!! It's the ...

  • Robert D. Las Vegas, NV

    I was happy to see the handwritten signs had been recently removed from the walk-up window.  If you are going to repost the information that was previously up on the signs, how about condensing all the information into one professionally made sign? ...

  • Stephen K. Las Vegas, NV

    I luv this place! ;). I'm a big fan of locally owned establishments that have been around a long time and Luv-It fits right into that category. Admittedly, this neighborhood is a tad on the sketchy side but really, it's pretty typical of all of the a...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm