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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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  • Michael C. Northwest, Las Vegas, NV

    Butter crunch sundae is where it's at!!! We got there first when it opened at one on Sunday. By the time our orders came up, the line was very long. I usually just get plain custard with no toppings, but this time tried the Butter Crunch. It's amazin...

  • Brittian Ilana L. Henderson, NV

    I've always loved sweets and this custard place is the best I've had! I go here all the time now and I've always had a great experience! Some times I get seconds:) my favorite is the scotch Jimmie treat with marshmallow and pecans added !!! It's the ...

  • Robert D. Las Vegas, NV

    I was happy to see the handwritten signs had been recently removed from the walk-up window.  If you are going to repost the information that was previously up on the signs, how about condensing all the information into one professionally made sign? ...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm