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  • “Both my wife's family and mine have been going to your shop for 3 generations. Thanks for being the best custard in town.”

  • “This is an experience! I drive quite a ways to devour The Western Special every so often, and it NEVER disappoints! ”

  • “A trip to Las Vegas is not the same without a trip to Luv-It. Raspberry Royal! The very best for the last 30 years! Get extra pecans.”

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Luv-It Frozen Custard

468 reviews
  • Torri L.

    Always make it a point to come here with my dad when he's in town. (Lets be real.. even when he's not in town, I make it a point to come here) Their... Read More

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Customer Reviews

  • TravlBound Las Vegas, Nevada

    It's a hole in the wall that's been there forever, and while holes usually get fixed, this one is not a problem! Unless you know where to look, even though it's not even a block off the Strip, you'll miss it. Try not to miss it. Parking is limited, a...

  • Laura T Las Vegas, NV

    If you want to experience the plastic Disneyland for adults that your shrieking friends have been giggling about, don't come here. If, on the other hand, you want to have an outstanding, authentic, delicious Las Vegas experience, then go straight to ...

  • TrvlnRoundUS Las Vegas, Nevada

    Authentic frozen custard - fabulous!!! Several flavors and toppings to choose from. Was a little disappointed that the black cherry was actually cherry pie filling - was looking for true black cherry topping - but custard was delicious. Served in sty...

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About Us

Luv-It Frozen Custard

Phone (702) 384-6452
Hours Mon, Tue, Wed, Thu: 1:00 pm - 10:00 pm
Fri, Sat: 1:00 pm - 11:00 pm
Sun: 1:00 pm - 10:00 pm